“Nobody counts the number of ads you run; they just remember the impression you make.”
William Bernbach
Tags: Ads | Counts | Impression | Just | Make | Nobody | Number | Remember | Run
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William Bernbach
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A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
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I warn you against believing that advertising is a science.
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You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen.
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If your advertising goes unnoticed, everything else is academic.
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