“Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?”
Author details
Related authors
Other William Bernbach Quotes
A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
William Bernbach 
55% of people like this quote
I warn you against believing that advertising is a science.
William Bernbach
55% of people like this quote
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
William Bernbach
55% of people like this quote
You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen.
William Bernbach
54% of people like this quote
If your advertising goes unnoticed, everything else is academic.
William Bernbach
54% of people like this quote