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“The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.”
 
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Author details
 
 
Thomas J. Watson
 
Nationality:   American
 
Date of Birth:   Feb 17, 1874
 
Date of Death:   Jun 19,  1956
 
Profession:   Scientist
 
 
 
 
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