“Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.”
Rosser Reeves
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Rosser Reeves
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Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.
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You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.
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Unless a product becomes outmoded, a great campaign will not wear itself out.
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