“In fact, I had a series of offers which would have brought me a lot of money to make films and package TV programs. There were people who said to me, we'll put a million dollars in your bank account tomorrow, which is a hard thing to turn down.”
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Television is a powerful medium that has to be used for something better than sitcoms and police shows. On the other hand, if you don't recognize the forces that play on what people watch and what they don't then you're a fool and you should be in a different business.
Roone Arledge 
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I think people tuned in a lot to see Barbara when she first came here and they just didn't like the show they saw. I think it was dull. It was sterile.
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People essentially like local news better than network news.
Roone Arledge
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