“But if you cover the World Series on the news or do a feature on an Ali boxing match then all of a sudden ears go up all over the place and people say what the hell are you doing. The reason for that is that we're doing something that people are really interested in.”
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Television is a powerful medium that has to be used for something better than sitcoms and police shows. On the other hand, if you don't recognize the forces that play on what people watch and what they don't then you're a fool and you should be in a different business.
Roone Arledge 
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I don't think any industry was ever as closely scrutinized and written about and constantly in the public eye as television.
Roone Arledge
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People essentially like local news better than network news.
Roone Arledge
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