“We got to know the competition very well. In the '50s popcorn made a big growth in sales. Our main push was to produce the best quality and sell in quality retail outlets.”
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We made more money feeding molasses, urea, and corn cobs to cattle than we ever did feeding dent corn.
Orville Redenbacher 
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Most of the competition was into bulk popcorn because of the major increases in the Drive-In Theatre Outlets.
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Every once in a while, someone will mail me a single popcorn kernel that didn't pop. I'll get out a fresh kernel, tape it to a piece of paper and mail it back to them.
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