“American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.”
Michael Schudson
Tags: Advertisers | Advertising | American | Approaches | Budgets | Determine | Essentially | Illogical | Rely | Their
46% of people like this quote
Michael Schudson
Related authors
Other Michael Schudson Quotes
Buy me and you will overcome the anxieties I have just reminded you of.
Michael Schudson
59% of people like this quote
The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
Michael Schudson
58% of people like this quote
Most criticism of advertising is written in ignorance of what actually happens inside these agencies.
Michael Schudson
56% of people like this quote
Sales may lead to advertising as much as advertising leads to sales.
Michael Schudson
55% of people like this quote