“The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.”
Leo Burnett
Tags: Achieved | Advertising | Believable | Greatest | Itself | More | Nothing | Opinion | Product | Than | Thing
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Leo Burnett
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The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
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Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
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