“Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.”
Leo Burnett
Tags: Advertising | Anyone | Around | Estimate | Fooled | Inaccurate | Low | Pretty | Pushed | Thinks | Very | Well | Won
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Leo Burnett
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The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
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Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
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