“A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.”
Author details
Related authors
Other Leo Burnett Quotes
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Leo Burnett 
61% of people like this quote
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Leo Burnett
59% of people like this quote
Too many ads that try not to go over the reader's head end up beneath his notice.
Leo Burnett
58% of people like this quote
There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'
Leo Burnett
58% of people like this quote