“Always be yourself... unless you suck.”
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When I created Buffy, I wanted to create a female icon, but I also wanted to be very careful to surround her with men that not only have no problem with the idea of a female leader, but were in fact engaged and even attracted to the idea.
Joss Whedon 
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I hate it when people talk about Buffy as being campy... I hate camp, I don't enjoy dumb TV. I believe Aaron Spelling has single-handedly lowered SAT scores.
Joss Whedon
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That title, is one of the things I fought for. A lot of people said "But it's stupid, and it's the title of a comedy movie, and people won't take it seriously," and I'm sure there are some people who still don't. But for the most part, people do see that we really have a quality show.
Joss Whedon
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I don't want the giant ego. I don't want to become Kevin Costner, singing on the soundtrack to The Postman.
Joss Whedon
54% of people like this quote