“The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague.”
John C. Crosby
Tags: Advertising | Avoid | Concrete | Cultivate | Delightfully | First | Law | Promise | Vague
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John C. Crosby
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The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague.
John C. Crosby
50% of people like this quote