“My job involves a lot of different skills now - I'm as much entrepreneur and management consultant as anything else these days - but IA is still my favorite part of the work I do.”
Jesse James Garrett
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Jesse James Garrett
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User-centered design means understanding what your users need, how they think, and how they behave - and incorporating that understanding into every aspect of your process.
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The more everybody knows about all aspects of the problems we face, the better off all of us will be. Less time spent explaining things means more time for coming up with creative solutions.
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The main benefit of the book for the more experienced practitioners is as an evangelical tool. The book will give you some ways of expressing the value and importance of your work that you may not have had before.
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There are some aspects of the diagram that I wish I had expressed a little more clearly.
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