“We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion.”
Author details
Other Frank Luntz Quotes
A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.
Frank Luntz 
62% of people like this quote
When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians.
Frank Luntz
59% of people like this quote
The way you communicate an idea is different than the way you communicate a product.
Frank Luntz
58% of people like this quote
If you're a good numbers person, you're a bad language person.
Frank Luntz
56% of people like this quote