“The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain.”
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Other Frank Luntz Quotes
A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.
Frank Luntz 
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When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians.
Frank Luntz
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The way you communicate an idea is different than the way you communicate a product.
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If you're a good numbers person, you're a bad language person.
Frank Luntz
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