“Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.”
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Other Frank Luntz Quotes
A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.
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When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians.
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The way you communicate an idea is different than the way you communicate a product.
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If you're a good numbers person, you're a bad language person.
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