“I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.”
Frank Luntz
Tags: Attached | Change | Course | Delivered | Effective | History | How | Language | Mainstream | Passionate | Policies | Seen
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Frank Luntz
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Other Frank Luntz Quotes
A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.
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When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians.
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The way you communicate an idea is different than the way you communicate a product.
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If you're a good numbers person, you're a bad language person.
Frank Luntz
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