Much of the messy advertisi... by David Ogilvy, an American Businessman

David Ogilvy Quotes

“Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.”

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David Ogilvy

Author details

Name: David Ogilvy

Nationality: American

Date of Birth: Jun 23, 1911

Date of Death: Jul 21, 1999

Profession: Businessman

Other David Ogilvy Quotes

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

David Ogilvy

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Never stop testing, and your advertising will never stop improving.

David Ogilvy

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On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

David Ogilvy

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Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

David Ogilvy

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If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

David Ogilvy

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