“I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.”
David Ogilvy
Tags: Coming | Drunkard | Executives | Illumination | Increasing | Judgment | Lamp | Marketing | Much | Notice | Part | Post | Rather | Reluctance | Rely | Research | Support | Than | Too | Use | Uses
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David Ogilvy
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