“I do not regard advertising as entertainment or an art form, but as a medium of information.”
David Ogilvy
Tags: Advertising | Art | Entertainment | Form | Information | Medium | Regard
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David Ogilvy
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I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
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On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
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