“Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.”
Author details
Related authors
Other David Ogilvy Quotes
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
David Ogilvy 
79% of people like this quote
Never stop testing, and your advertising will never stop improving.
David Ogilvy
63% of people like this quote
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
David Ogilvy
62% of people like this quote