“Any corporate policy and plan which is typical of the industry is doomed to mediocrity. Where this is not so, it should be possible to demonstrate that all other competitors are at a distinct disadvantage.”
Bruce Henderson
Tags: Any | Competitors | Corporate | Demonstrate | Disadvantage | Distinct | Doomed | Industry | Mediocrity | Other | Plan | Policy | Possible | Should | Typical | Where | Which
55% of people like this quote
Bruce Henderson
Author details
Related authors
Other Bruce Henderson Quotes
Any corporate policy and plan which is typical of the industry is doomed to mediocrity. Where this is not so, it should be possible to demonstrate that all other competitors are at a distinct disadvantage.
Bruce Henderson
55% of people like this quote
The essential element of successful strategy is that it derives its success from the differences between competitors with a consequent difference in their behavior.
Bruce Henderson
50% of people like this quote
Your most dangerous competitors are those that are most like you.
Bruce Henderson
48% of people like this quote
The objective is to enlarge the scope of your advantage which can only happen at someone else's expense.
Bruce Henderson
48% of people like this quote