“It is a paradoxical but profoundly true and important principle of life that the most likely way to reach a goal is to be aiming not at that goal itself but at some more ambitious goal beyond it.”
Other Arnold J. Toynbee Quotes
I do not believe that civilizations have to die because civilization is not an organism. It is a product of wills.
Arnold J. Toynbee 
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As human beings, we are endowed with freedom of choice, and we cannot shuffle off our responsibility upon the shoulders of God or nature. We must shoulder it ourselves. It is our responsibility.
Arnold J. Toynbee
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The immense cities lie basking on the beaches of the continent like whales that have taken to the land.
Arnold J. Toynbee
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Civilization is a movement and not a condition, a voyage and not a harbor.
Arnold J. Toynbee
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I can not think of any circumstances in which advertising would not be an evil.
Arnold J. Toynbee
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