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All Leo Burnett Quotes
I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.
Leo Burnett
52% of people like this quote
Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.
Leo Burnett
51% of people like this quote
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Leo Burnett
51% of people like this quote
Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.
Leo Burnett
50% of people like this quote
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
Leo Burnett
50% of people like this quote
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.
Leo Burnett
50% of people like this quote
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Leo Burnett
50% of people like this quote
If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.
Leo Burnett
48% of people like this quote
I regard a great ad as the most beautiful thing in the world.
Leo Burnett
48% of people like this quote
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
Leo Burnett
47% of people like this quote
There is no such thing as a permanent advertising success.
Leo Burnett
47% of people like this quote
I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.
Leo Burnett
46% of people like this quote
I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
Leo Burnett
44% of people like this quote
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