All Jay Chiat Quotes
I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.
Jay Chiat
63% of people like this quote
Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.
Jay Chiat
63% of people like this quote
If you really think about it, when watching television, you have product placement all the time.
Jay Chiat
56% of people like this quote
Fire has impacted every part of our lives - without fire, there would be no shopping, right? - that's how the Internet will intrude on our lives, particularly our kids' lives.
Jay Chiat
56% of people like this quote
Eighty percent of what everyone's talking about never happens. I don't mean in terms of product development that's happening right now, I'm talking about the far-flung visions of the future.
Jay Chiat
54% of people like this quote
But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
Jay Chiat
53% of people like this quote
The intellectual architecture means focusing on doing great work instead of focusing on agency politics.
Jay Chiat
52% of people like this quote
We don't have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in.
Jay Chiat
51% of people like this quote
Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology.
Jay Chiat
51% of people like this quote
It's hard to build a brand, competitively, and tell people what you do as well.
Jay Chiat
51% of people like this quote
Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money to write our existing information into databases or onto CD-ROM.
Jay Chiat
49% of people like this quote
In the '20s they were telling us wed all have our own private plane and take vacations to the moon.
Jay Chiat
47% of people like this quote
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