All Frank Luntz Quotes
The challenge in working in politics, particularly if you're working for a political party, is that everyone's a messenger.
Frank Luntz
50% of people like this quote
Words can sometimes be used to confuse, but it's up to the practitioners of the study of language to apply them for good and not for evil. It is just like fire; fire can heat your house or burn it down.
Frank Luntz
48% of people like this quote
In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing.
Frank Luntz
48% of people like this quote
There's a lot of money with a lot of big law firms that have a tremendous amount at stake by getting the right language to convince the right jury that my client is either innocent or that the opposition is guilty.
Frank Luntz
47% of people like this quote
One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them.
Frank Luntz
47% of people like this quote
The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.
Frank Luntz
47% of people like this quote
Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.
Frank Luntz
47% of people like this quote
It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional.
Frank Luntz
47% of people like this quote
There's a problem with political polling in that you have so much pressure to do what your client wants you to do and say what your client wants you to say. I've never felt that pressure. I am independent of the political parties.
Frank Luntz
47% of people like this quote
I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before.
Frank Luntz
47% of people like this quote
What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent.
Frank Luntz
46% of people like this quote
How I say it has as much of an impact on what people think of me as what I say.
Frank Luntz
46% of people like this quote
We as Americans assume that big companies are bad, and big power companies are even worse.
Frank Luntz
46% of people like this quote
The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion.
Frank Luntz
45% of people like this quote
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