All Frank Luntz Quotes
When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians.
Frank Luntz
62% of people like this quote
If you're a good numbers person, you're a bad language person.
Frank Luntz
60% of people like this quote
A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.
Frank Luntz
60% of people like this quote
The way you communicate an idea is different than the way you communicate a product.
Frank Luntz
57% of people like this quote
Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how you think. I can change how you think, but how you feel is something deeper and stronger, and it's something that's inside you.
Frank Luntz
56% of people like this quote
There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear.
Frank Luntz
53% of people like this quote
Some people call it global warming; some people call it climate change. What is the difference?
Frank Luntz
53% of people like this quote
I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.
Frank Luntz
53% of people like this quote
My job as a pollster is to understand what really matters.
Frank Luntz
53% of people like this quote
The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain.
Frank Luntz
52% of people like this quote
Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans.
Frank Luntz
52% of people like this quote
I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to.
Frank Luntz
51% of people like this quote
Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.
Frank Luntz
51% of people like this quote
We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion.
Frank Luntz
51% of people like this quote
The challenge in working in politics, particularly if you're working for a political party, is that everyone's a messenger.
Frank Luntz
50% of people like this quote
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