All Donald Norman Quotes
In my opinion, no single design is apt to be optimal for everyone.
Donald Norman
57% of people like this quote
AS for all those mistakes I make - they are on purpose - to teach you how to deal with them.
Donald Norman
57% of people like this quote
Market segmentation s a natural result of the vast differences among people.
Donald Norman
57% of people like this quote
It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.
Donald Norman
57% of people like this quote
Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.
Donald Norman
55% of people like this quote
Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that.
Donald Norman
55% of people like this quote
Beauty and brains, pleasure and usability - they should go hand in hand.
Donald Norman
55% of people like this quote
To me, error analysis is the sweet spot for improvement.
Donald Norman
54% of people like this quote
So what does a good teacher do? Create tension - but just the right amount.
Donald Norman
52% of people like this quote
I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.
Donald Norman
51% of people like this quote
Readers always seem to think that the author has some control over the design of their books.
Donald Norman
51% of people like this quote
I prefer design by experts - by people who know what they are doing.
Donald Norman
50% of people like this quote
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